2020

Peloton’s year-in-review campaign, The Cooldown, celebrates the achievements and commitment of the Peloton community in 2020. Working alongside Peloton's in-house design team, we developed a unique personalised video for every member, powered by their data, placing them front-and-centre to increase shareability.

We also designed and produced a set of 9:16 story format assets for specific milestones. More than 40 million unique, multi-language assets.